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Use text-to-image when you are exploring from scratch. Use image-to-image when you already have a direction and want more control over revision.
Text-to-image is for creating a new direction from a prompt, while image-to-image is for refining, restyling, or upgrading an existing visual without starting over.
Text-to-Image
Text-to-image is the right choice when there is no existing visual and the team wants to explore concepts from scratch.
Use it when you want many new compositions or visual angles without inheriting an old structure.
It is the better entry point for campaign concepts, visual brainstorming, and first-pass product scenes.
Image-to-Image
Image-to-image is the stronger choice when the team already has a composition, product shot, or visual draft to improve.
Use it when subject position, layout, or brand direction should stay closer to the original image.
It is ideal for cleaning backgrounds, improving lighting, sharpening materials, and moving a draft closer to final quality.
Key Differences
Text-to-image creates a new scene. Image-to-image changes or upgrades an existing one.
Text-to-image is better for ideation. Image-to-image is better when you want to preserve more of the original direction.
If you need possibilities, start with text-to-image. If you need refinement, move to image-to-image.
Related Pages
FAQ
Direct answers for model choice, workflow fit, and when to switch approaches.
Not by default. Image-to-image is better for controlled revision, while text-to-image is better when you need to invent a new visual direction from scratch.
Use text-to-image to create a new product scene, and use image-to-image when you already have a product shot that needs cleaner lighting, styling, or polish.
Start with text-to-image for broad concept exploration, then use image-to-image on the strongest draft to improve consistency and final quality.